Customer Insight Analyst
Location
Gibraltar

Type
Permanent vacancy
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Our client a leading B2C bingo-led online gaming operator in the world with over 25 bingo and slot brands in the UK market. They are looking to add a Customer Insight Analyst to their team in Gibraltar. We are looking for a commercial savvy data driven professional with an excellent understanding of how data and marketing work together. This is an opportunity to bring real value to the marketing team and your work will assist in guiding and influencing key decisions made within the business.

Working primarily within the CRM team, the Customer Insight Analyst is a newly created role designed to help further leverage the large amounts of data generated by the business. The Customer Insight Analyst will be able to make sense of complex abstract data and convert this into actionable CRM. These learnings will help guide the strategic direction the business takes with both its above and below the line marketing.

DUTIES & RESPONSIBILITIES:
Provide logical, robust recommendations to CRM colleagues and brand managers based on data-driven learnings
Spot meaningful trends in both player data and business data that can positively influence the strategic direction of the business
The 'go to person' for BI tool and player/financial report queries and analysis/insight
Work closely with the CRM team to analyse performance of player communications, then implement recommendations with ongoing monitoring
Identification of, and ongoing reporting on, VIP players and what CRM actions motivates their gameplay

SKILLS AND PERSONAL ATTRIBUTES

Outstanding analytical skills
Excellent knowledge of Excel
Minimum 2 year's experience in a comparative role
Must have a firm understanding of bingo/casino player behaviour
Educated to degree level, and preferably in a subject with a strong analytical focus
Good understanding of digital multivariate testing
Excellent communication skills, written and verbally
Strong interpersonal skills







For further information on package and full job spec please contact us.
We continually demonstrate our dedication by exceeding our clients’ expectations each and every time we work together.