VP Customer Acquisition
Location
Gibraltar

Type
Permanent vacancy
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What you'll do
Take ownership of the Customer Acquisition Vision and Strategy, across funded and non-funded media and channels, reporting directly to the CMO.
Think big and different. Act small, personalised, decentralised and localised. Fail fast. Test and optimise, build, measure and learn rapidly.
Drive the overall development of a best in class mobile programmatic framework that enhances app discoverability.
Enable value-based media investment based on attribution. Support BI and Product with mapping and optimising the customer path using clickstream data.
Maintain full awareness and understanding of appropriate legislation for relevant media channels and ensure all activity is fully compliant and socially responsible.

Who you are
You truly think mobile first and have a deep appreciation for the importance of elegant solutions to technical challenges.
You are a 'big-picture' acquisition expert, mindful of the whole customer path from awareness to advocacy.
You are passionate about creating meaningful connections between brands and audiences with useful content and by putting them at the centre of the experience.
For further information on package and full job spec please contact us.
We continually demonstrate our dedication by exceeding our clients’ expectations each and every time we work together.