Web Analyst

Permanent vacancy
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As a Web Analyst you are responsible for the development and maintenance of all business label's tracking solution. You will ensure that the tracking solution implementation is responding to Product and Marketing tracking needs.

Your role supports relevant departments with reporting, analysis, insights and recommendation to help understand site navigation and funnel conversions and driving any site optimization efforts.

Additionally, you provide implementation support and quality assurance of Tag Management or A/B Testing tools that interact with tracking implementation. You will also provide support and training for the tracking solution to other users.

Support implementation of web-tracking solution (Adobe Analytics / Google Analytics) for all company labels, including business requirements, variables setup, testing and validation
Maintain & optimise web analytics tracking solution
Design, create and automate weekly, monthly and quarterly dashboards and reports as well as meaningful Key Performance Indicators (KPI's) at all levels, including executive summaries and detailed channel performance reports
Make sure the data collected by the web-tracking tool is accurate. Maintain the data integrity
Be able to identify gaps in the current data capture strategy and collaboratively implement enhancements
Perform ad-hoc analysis and recommend solution scenarios that convince key decision makers of business benefits

2+ years' experience with Adobe Analytics or Google Analytics
2+ years' experience working in a position focused on web analytics
2+ years' experience working with Google Tag Manager or other tag manager solution
In-depth Web analysis skills together with comprehensive knowledge about Online Marketing, Mobile Marketing, web and mobile applications
Technical knowledge of other kinds of tools which may interfere with Web tracking tools, like Testing tools, Content Management Tools, Affiliate Tracking, CRM Systems, Mailing tools...
For further information on package and full job spec please contact us.
We continually demonstrate our dedication by exceeding our clients’ expectations each and every time we work together.