Digital Marketing Manager
Location
London

Type
Permanent vacancy
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If you live and breathe all things digital casino marketing and CRM and have experience or a passion for the blockchain, we want to talk to you.

We are looking for a Digital Marketing Manager to develop, implement, track and optimise our CRM and digital marketing campaigns across our existing customer base. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing CRM and promotional campaigns from concept to execution.

The Digital marketing manager will work with the marketing, operations, product, technology teams and agencies to plan, execute and optimise campaigns. Responsibilities
Develop and execute all promotions on internal and external brands
Develop and execute the CRM strategy for internal and external brands
Manage and execute loyalty schemes
Segment customer base, identify VIPs
Brand ownership of internal brands
Management of marketing creative
Measure and report performance of all digital campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimise activity and performance based on the insights
Collaborate with internal teams (product, tech, operations) on campaign optimisation

Requirements
BS/MS degree in marketing or a related field
3-4 years experience in CRM and digital marketing
Experience in optimising customer LTV through acquisition and CRM, including VIP management
Knowledge and understanding of setting up email service providers and other CRM software
Knowledge and understanding of bonus tools and or loyalty programs
Knowledge of website analytics tools (e.g., Google Analytics)
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in CRM, online marketing and measurement
For further information on package and full job spec please contact us.
We continually demonstrate our dedication by exceeding our clients’ expectations each and every time we work together.