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Working on organic growth initiatives across multiple teams in a fast-paced environment
Optimising on-page content and internal link architecture for head terms
Implementing long tail keyword research and categorisation
Overseeing new content generation initiatives for relevant long tail queries
Conducting backlink analysis of their site and competitors to find new link opportunities and monitor link quality
Providing target terms, anchor text and landing pages for off-domain content to drive Page Authority to key pages
Identifying and managing crawl errors, sitemaps, site speed issues and any other technical issues affecting rankings
SERP analysis on head terms
Reporting regularly on SEO KPIs, including Ranking, Traffic, CTR, Conversion, and CPA
Knowledge of SEO best practices, in particular avoiding algorithmic penalties.
2+ years of experience as a SEO specialist and a strong engineering background
Experience implementing content-focused and technical SEO tactics
Deep understanding of keyword difficulty and relevance, as well as link popularity and its SEO relevance
Knowledge of various technologies and web design principles and their effect on SEO