Head of Casino Marketing

Permanent vacancy
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This is a critical role for the business, and therefore we are looking for someone with a thorough understanding of online casino vertical and experience in managing a team. You should be hands-on in operations as well as creating strategies, both acquisition and retention focused. Working together with the Marketing function as well as Product, VIP, Development, BI teams and Country Managers, you will focus on maximising the effectiveness of the Casino Marketing function.

Job responsibilities:

Provide assistance & direction to the Casino Marketing team
Define the objectives and individual KPI to be delivered by the Casino Marketing team
Work with the Marketing Director to define the brand strategy, including positioning strategy, multi-geo strategy, competitor analysis and geographical expansion
Represent the brand(s) in all interactions with the Casino Marketing function and ensure brand consistency across different GEOs and marketing channels
Pursue, establish and manage relationships with 3rd party marketing partners
Provide the link between Casino Marketing and Product Development - prioritizing external and internal marketing tools and feature development
Project manage key product initiatives, including new game launches and product features

What we expect of you:

Minimum 4 years in the iGaming industry, 2 years of strategic casino marketing management role
Strong brand building/management experience
Experience leading the team
Understanding of digital acquisition, retention, affiliates, SEO, content, UX, SoMe, PR
Strong understanding of ads metrics (CPI, CTR, CPC, CPM, CPA, ROI, LTV).
Proven ability to work with cross-functional teams and successfully launch new products in an agile environment
Experienced in targeted and performance-driven digital marketing in a fast-growing business

For further information on package and full job spec please contact us.
We continually demonstrate our dedication by exceeding our clients’ expectations each and every time we work together.