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Are you interested in helping guiding and supporting decision-making across all our markets, brands and teams? Are you looking forward to utilize your analytical skills and profound understanding of customer behaviour to coach and drive change and action through science rather than hunch? Are you hungry to learn and develop and feel like you are ready to take the next step in your career? Then take this opportunity to join us as a CRM and VIP Analytics Manager!
The Challenge OR The Wow
As a CRM & VIP Analytics Manager you will run our central insight team. You will lead a team of CRM & VIP analysts focusing on delivering insight to maximise return on investment of player activities across all our markets and brands.
In this role you will:
Coach team members, and ensure that the team is equipped with the relevant knowledge, and tools
Work with the regional teams to contribute to CRM campaign strategy and planning, forecasting of spend, and to provide insight-driven recommendations at all stages of the customer lifecycle.
You will be the analytical partner for the CRM, VIP, Casino, and Sports Managers to support in their daily work, promoting data driven decision making around all player activities.
Work closely with Key Account Managers to help them fully understand the VIP portfolio, and what drives VIP activity at different stages of the lifecycle.
You will own all CRM outbound communication stats (SMS, emails, outbound calling, push notifications) - Deliverability, Open and Click rates etc, enabling the teams to improve continually.
You're good at: Clearly understanding the stakeholder's perspective and problem, be a thought partner to identify potential solutions, derive valuable insights and communicate actionable recommendations in a succinct manner.
Using the best base tools (e.g. advanced Excel, use of relational databases such as MySQL) as well as packaged tools such as QlikView, Google Analytics, etc.
Programming languages such as SQL (R desirable, but not a must).
As a CRM & VIP Analytics Manager you will run our central insight team. You will lead a team of CRM & VIP analysts focusing on delivering insight to maximise return on investment of player activities across all our markets and brands.
In this role you will:
Coach team members, and ensure that the team is equipped with the relevant knowledge, and tools
Work with the regional teams to contribute to CRM campaign strategy and planning, forecasting of spend, and to provide insight-driven recommendations at all stages of the customer lifecycle.
You will be the analytical partner for the CRM, VIP, Casino, and Sports Managers to support in their daily work, promoting data driven decision making around all player activities.
Work closely with Key Account Managers to help them fully understand the VIP portfolio, and what drives VIP activity at different stages of the lifecycle.
You will own all CRM outbound communication stats (SMS, emails, outbound calling, push notifications) - Deliverability, Open and Click rates etc, enabling the teams to improve continually.
You're good at:
Clearly understanding the stakeholder's perspective and problem, be a thought partner to identify potential solutions, derive valuable insights and communicate actionable recommendations in a succinct manner.
Using the best base tools (e.g. advanced Excel, use of relational databases such as MySQL) as well as packaged tools such as QlikView, Google Analytics, etc.
Programming languages such as SQL (R desirable, but not a must).For further information on package and full job spec please contact us.
We continually demonstrate our dedication by exceeding our clients’ expectations each and every time we work together.
